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Staff Profiles


Matthew Wales – Managing Director and Founder of Homezone

The original founder of Homezone, which was created in 2001, Matthew brought a wealth of customer services background into the creation of Homezone following more than a decade working in financial institutions in the City.

Professionally qualified in both Sales and Lettings and a member of the Propertymark professional associations, Matthew recently established Homezone’s largest and most prominent office in Beckenham at the beginning of 2016 where both sales and lettings services are provided across the Bromley borough and beyond.

Our new office in Beckenham has quickly become the agent of choice for local homeowners looking to sell or let their property and we are very proud to continue to win a lot of our business from recommendations.

Email: matthew@homezone.co.uk

Tel: 020 3794 7545

Samantha Morrison – Sales Manager

Samantha joined Homezone in July 2017, having worked for two well known  estate agents during her property career.

With many years of sales experience on her CV, Samantha brings a fantastic level of customer service to Homezone and has become a highly valued member of the team.

Dealing with the day to day support of the sales department, Samantha gets involved in sales progression and applicant management and provides a great support to the sales team.

We’re very pleased to have Samantha on the team and she is a great asset to Homezone Beckenham.

Denise Haines – Senior Sales Executive

Denise has been with Homezone since 2006, joining the company initially at the Bromley office and more recently moving across to the new office in Beckenham in April 2017 to join the sales team in Beckenham.

With a wealth of experience in Sales, Denise looks after all of our sales to ensure that they proceed smoothly and keeps every customer up to date with their transaction.

Keeping sales together is probably one of the key roles in estate agency and Denise understands this process inside out and back to front, and delivers every sale to exchange and completion with refinement and super efficiency, leaving most sellers and purchasers confused by the myth of how horrible the process can be.

We’re very pleased to have Denise with us and she is a great asset to Homezone Beckenham.

Stephen Fernley – Assistant Lettings Manager

Joining Homezone in February 2011, Stephen’s background prior to working within estate agency was as a purchasing manager for a supplier of golfing equipment.

We wanted someone from outside of the industry who could learn our organised and customer focused procedures from scratch without being influenced by different estate agents training methods, and Stephen is now a highly successful and highly regarded member of the team, both by management and by all the clients that he works with.

Stephen is our Senior Lettings Negotiator and looks after the letting of all of our rental properties.

Kelly Simpson – Lettings Administrator/Negotiator

Joining Homezone as a returning to work mother, Kelly was previously working in administration within the legal industry and has a calm resolve to her nature that places all customers at ease.

Kelly assists Stephen in the day-to-day tasks of lettings and also carries out many of the lettings viewings and property inspections.


Ruthie Murphy  – Negotiator/Administrator

Returning to work after dedicating many years to raising her family, Ruthie has joined the Homezone team as our administrator/negotiator, dealing with all aspects of our business across the sales and lettings spectrum, including carrying out viewings with prospective buyers and tenants. She has already become a great asset to the team with her honesty and ability to communicate well with our customers, bringing a lot of energy into her working day and her role. We are pleased to have her on board and continue to be a valued asset for the business.