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A Guide to Marketing your Home in the Winter.

Posted by h0mez0ne on 31st December 2016
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By Neil Maguire, director at Homezone Bromley.

Like many people, you may have decided to move home early in the New Year. However, it is unfortunate that properties never look their best in the winter time. Outside, gardens lack the vibrancy of the spring and summer and, inside the property, rooms tend to feel darker due to shorter days and gloomy weather.

However, the New Year is historically a great time to sell with many new buyers registering their details and looking forward to making a fresh start.

Therefore, we’ve put together a brief guide to assist in marketing your home more successful at this time of the year.


Preparing to go to the market.

Carry out those small jobs and repairs you’ve been meaning to do. Now’s the time to finally get around to fixing that loose door handle or to finish painting the spare room. Take 15 minutes to go around the property – inside and out – with a critical eye, taking notes as to what needs to be done:


Inside the property.

Try to see the property through the eyes of a home viewer. If you re-decorate, choose colours that will make your home feel warmer in the winter – reds, oranges and yellows can work well. Get the carpets cleaned and take the opportunity to de-clutter. Now is a great time to get rid of all that ‘stuff’ you simply don’t need!

Out in the garden.

Whilst the garden may look drab, give it a good tidy. Jet wash the decking or patio and clear the flowers beds, pruning back those shrubs that grew rapidly during the summer. You’d be surprised at how much of a difference you can make.


During the Marketing.

Although not always easy, it’s essential to keep you home looking tidy whilst it’s on the market. Have a strict rule to take off shoes and boots at the door. Keep the home warm and cosy and, if you have a fire and log-burner, keep it lit for viewings.

Now may be a good time to buy some new bed linen or fresh cushions for the sofas. When selling at this time of the year, chose warm colours to make the home feel cosy and welcoming.


Following these simple tips will help to make your home move a successful one – you’ll be enjoying summer in your new home before you know it!