They say that first impressions last a lifetime, and this could very well be true when it comes to buyers laying eyes on their perfect home. To increase the chances that a buyer will fall in love at first sight with your property, you’ll need to impress them with a good first impression.
However, before buyers come to inspect any property, they will first get these impressions from the listing photographs. As a result, these photographs are of the utmost importance – they could be the deciding factor between a buyer deciding to come visit your home or not.
Here we share our secrets of how we make your home look its best and how to set it apart from the competition.
First of all, never underestimate the importance of highlighting the finer details of your home. Even before the camera comes out, think carefully about how to present your home to its best to make a good first impression, not just for the photos, but also for viewings when potential buyers come along.
The Right Equipment.
To achieve professional standard photos, you will require the right equipment. A high quality Digital SLR camera is essential and, for the internal shots, we use a wide-angled lens in order to show the space off to its best. A tripod and flash gun are also a good idea, especially in low light conditions, to avoid blurriness caused by shaky hands.
Setting the Scene.
Firstly, we make a plan of the features and rooms that we wish to focus on. We then set up each scene to enhance your property and make sure it looks its best. This includes creating the right mood through lighting. Interior shots will benefit from turning on all the lights and drawing back curtains for a bright, sunny lighting effect.
Be sure to remove any unsightly rubbish or clutter, clear the worktops and plump up the cushions. Evidence of pets, vases of dead flowers, or obvious stains should all be covered or removed. Seemingly insignificant details such as a folded-over rug can also make a difference. Yet at the same time there’s no need to overdo it and make your rooms look cold or vacant. After the clutter is cleared away and the room is cleaned, you can also add props, if necessary, to make it more inviting – such as setting the table with attractive dinnerware and wine glasses so that buyers can imagine hosting a dinner party!
Any attractive features such as period fireplaces, balconies, and spiral staircases should also be highlighted. For apartments, we also include photographs of special amenities like the communal garden or pool, if there is one.
The following are a few tips we employ for photographing each individual room:
Living Room: Because this is the part of the home where a family spends the majority of their time, be sure to create a comfortable, relaxing atmosphere. Move furniture around or remove it altogether, to create the desired effect.
Bedroom: This is also a very important part of the home. It’s where the owner will begin and end each day, and should be a private and restful sanctuary. Remove any clothes and clutter from the floor, buyers want to see a clean slate, not your private items. Make sure the bed is made neatly and highlight any extra features, such as a stunning view out the window.
Kitchen and Dining Area: This is usually an area that can benefit from a little bit of extra cleaning before a photo shoot. Remove any detergents or other household cleaning products, and tidy away dirty dishes. Focus on the best features to detract from a small space, if applicable.
Bathroom: Even a large bathroom can seem quite small in a photograph if shot from the wrong angle. We aim to stand in the corner to get the right angle, or even from outside the room, in order to get as much of it in as possible.
The Photo Shoot.
One thing to keep in mind when we are actually shooting is to keep the lines of the walls straight. This can be a problem with wide-angle lenses, which can make walls look like they are bulging outwards. We make sure we have plenty of options to choose from by taking a variety of shots from different angles and positions. Play around with the zoom function of the camera to create close-ups, which can sometimes provide a more attractive view of fine details.
As we shoot the exterior of the home, we need to ensure that there is a good, even lighting. Normally, the best time of day to shoot the house is around noon, when the sun will be shining directly on the home from above. However, if we are not shooting at this time, we make sure that the sun is behind us so that we avoid glare. Shooting the property at sunset or during twilight can create a beautiful and evocative atmosphere, casting a warm and inviting glow. Sometimes, shooting photos at dusk with all of the lights on will create a stunning contrast between the brightly-lit house and the approach of evening.
The principles of exterior photography are the same as interior photography. Remove any clutter from the garden before the shoot, clearing away toys, hose pipes, and lawnmowers. Focus on details of interest such as the patio and angle the shot to avoid any unsightly details.
Back at the Office.
The beauty of digital cameras is that you don’t have to worry about the cost of film. It’s best to have as many photos as possible to pick and choose from, to ensure we get the most flattering and unique shots. Photo editing software can also help adjust the colour balance and get rid of any accidental blemishes. However, we take care not to edit photos too much that they misrepresent the property.
With professional quality photographs of your home, you could not only end up having a quicker sale but also achieve higher offers by generating more interest. If you’re thinking of selling your home soon, and wish to discuss further, we’ll be pleased to help.